Yohji Yamamoto - Y3

The idea was to create a campaign that would appeal to youth and promote both Japanese culture and work with a high end sports brand targeting the fashion conscious.

The image was based off an original photograph by Nic Knight for a Yohji Yamamoto collection in the 80s that became an iconic image in fashion. The image symbolise both the masculine and feminine and portrays the idea of the "silent warrior" or "quiet sportsman" terms that were coined within the brain storming and ideation cycle of this campaign.

The campaign was for design agency based in Tokyo and the ideas was well received.

Lego - Charity Campaign

Charity campaign organised by a youth charity sponsored by Catherine Zeta Jones. The campaign was done by an agency for Lego. The brief was to create and idea to support a presentation by Ms Jones in relation to the subject of youth mental health.

The lego bricks represent the complex issue of mental health and it's parallel to both the stars own experiences and the complications of rebuilding ones life. The campaign was put together as both advertorial, digital and print components.

Vertu - Concept & Packaging Design

The idea was to create a concept mobile phone celebrating 25 years of the release of Thriller album. Vertu provide luxury mobile phones to a high end market such that this campaign would need to appeal to a niche audience. 

The phone itself is made with premium grade steel ,gold and precious metals the phone is based on the iconic thriller jacket worn my Michael Jackson in the video 1983. Once the concept phone had been designed a packing was created to house each phone and give each one a unique branded experience.


How to cut hair - Stationery

The brief was to create a sub brand for Lee Stafford's hair salon  venture to allow hairdressing students to gain access to digital videos online. The brand needed to be fresh and vibrant and have a nod to the Staffords primary brand.

The Logo and stationery were created to envelope the idea of hair as not only an organic material but one that grew in different directions similar to the path of education. The circular patterns also reinforced the idea of hair, time and length both synonymous  with hairdressing.

Gunshot Records - Stationery

The ideas was to create an urban identity for  a Los Angeles based recording studio. The engagement detailed creating a brand that was edgy, easily recognisable and parallel the artists that worked with company.

The music genre was Hip Hop, R& B and Soul and the idea was represent the logo as a bold gesture that would easily work across different mediums and a clothing line.

Shareprice - Advertorial Campaign

The campaign was for Interactive Investor a retail stockbroker based in the UK. The product sits within a suite of products owned and developed in house. This advertorial was to launch a campaign for a new mobile application that would allow a user to trade without being tied to a computer or location.

This advertorial was mainly digital assets and a print advert for a magazine. A few ideas were put forward but the team agreed that this one carried weight in allowing a user to have the idea that you could literally trade anywhere with the Shareprice mobile application available on both IOS and Android.

Moneywise - Digital Banner Campaign

The campaign was to create a campaign based around aggressive and defensive investment trading. The ideas was to develop a structured advertorials utilising both Print and Digital platforms.

Interactive Investor - Advertorial Campaign

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Lex Van Dam: Trading Guru - Advertorial Campaign

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Lex Van Dam: Trading Guru - Advertorial Campaign

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Interactive Investor - Advertorial Campaign

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The Market Maestro - Advertorial Campaign

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Interactive Investor - Rebranding Campaign

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